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ABOUT
ME

I am a graphic designer based in Lutterworth, Leicestershire, with 10 years experience in the field. More recently I have transitioned into web design services to provide my customers with everything they need to get up and running in one place. I specialise in helping small businesses and sole traders go from nothing to having a full business presence out in the world.

Professional Background

My graphic design career started in 2012. After becoming qualified, I started doing as much as possible for small businesses and individuals in the local area of Burton-on-Trent. Designing their logos, brand identities and various promotional print to get out in the world.

After moving to the Manchester region in 2015, I was hired by Tameside Council and spent the proceeding years working on big stuff. Projects and services aimed at improving peoples lives, rather than trying to sell a product. Clients and employers included the NHS, Public Health England and Tameside Council (amongst many others) and my design experience now included large format print and digital advertising.

When the pandemic struck, I used the time to become qualified in Web UX/UI design to aid my clients who kept asking “why don’t you build websites?” I also wanted to return to the world of freelance due to the wide array of job specifications it provides.

These days I offer a full suite of design requirements to cover your needs, with excellent levels of service throughout the design process. I am passionate about working with clients to translate what is in their head into reality.

At the end of the day your success is my success, its as simple as that, so why not get in touch today?

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Technical Skills

This is just a small selection of some of the softwares and technical programs that I use to bring my clients and customers ideas to life.

Awards and Recogntion

In 2022 I re-designed both the website and logo of Sahara Cafes Norwich and was honoured by the World Logo Awards (WOLDA) with a Bronze Medal in the Logo Redesign Category.

Using advanced design techniques including the golden ratio and negative space for the first time, I managed to create a logo that was both sympathetic to their old design and included two images in one, whilst being mathematically pure at the same time.

I was am extremely honoured by their recognition, given that it was both my first time entering and the scope of the participants involved  was daunting. I hope to follow it up with even more designs in the coming years.

Working for the public sector gave me the opportunity to work on campaigns aimed at improving peoples lives, rather than selling products or services.

The Open Up campaign aimed to highlight male domestic abuse awareness in Tameside and was recognised by the UK Public Sector Communication Awards team for having a “big impact for a small price”. This led to us winning in the Low Budget Campaign of the Year and Local Communications Team of the Year categories.

I was immensly proud of the solutions we found for the budget requirements, the artwork and how many people the campaign helped in the community.

Customer Reviews

"Dane Borrell created for us a refreshing signature branding pack, intelligible and versatile in it’s applications across our inhouse online and print promotional work. Dane has provided reliable and accessible assistance every step of the way in setting up our website and brand. Efficient and constructive advice throughout, an absolute pleasure to work with."
John OrrPenninghame estate
"Dane quickly and effortlessly designed the artwork for my album cover. Completed in just a few weeks was the artwork for the front, back, inside tray and also the CD itself. A professional and original design that I couldn't be happier with. I would highly recommend to anyone. Would definitely recommend his services."
claire schofieldclaire schofield music
"We selected Dane from a shortlist of website designers as his proposal was so clearly laid out, practically understandable and good value. The project was for a client who was setting up a self-catering enterprise on their Estate with 7 different properties. The way Dane structured the process made it very easy to work through especially when we had several parties working on different elements. Thanks to Dane we were able to launch the site on time and on budget. I have no hesitation in recommending Dane to other clients with a similar project."
Paul WaberskiBROWN AND CO
"Dane has provided me and my team with some really well designed artwork for print, including conference brochures, logos, business cards, and event banners. My team works to horrendous deadlines with multiple dependencies, and Dane is amazingly flexible and responsive in working with us, accommodating us to deliver what we need. I appreciate that Dane listens well to what we want and works hard to achieve high quality designs. It’s a pleasure working with Dane and I wouldn’t hesitate to recommend him to others.”
Shelley HeckmanINETWORK
"Could not recommend highly enough! Helped me with my logo design and website for my clothing brand.....very informative along the way, listens to your needs yet adds his own spin to things which in turn created a website that far out-did even the vision I had for it.....a real pleasure to work alongside! Definitely gets a 5/5 from me. Would definitely recommend his services."
Joe MiddletonYoung and Fly Clothing
"Dane is a talented designer. He developed a series of localised resources for the One You campaign as part of a partnership between Public Health England and Tameside Metropolitan Borough Council. Dane quickly understood and worked with our brand guidelines in look and feel, producing visually striking and effective out of home assets. I’d have no hesitation in recommending Dane as a very capable graphic designer"
Blaise ConnollyPUBLIC HEALTH ENGLAND
"I had the great pleasure of working with Dane at Tameside Council. I found him to be a tireless worker, well organised and able to keep lots of plates spinning. He was always reliable and highly supportive. I relied not only his artistic skill and aesthetic sense, but also his deeper understanding of what works well visually in terms of campaign communications."
Spencer Fitz-GibbonTAMESIDE COUNCIL
"Dane was very quick to come up with a fantastic design for my little crafting business. I pretty much gave him a blank canvas (which can be so much harder), yet he designed a logo that was perfect in colour and design. Would definitely recommend his services. Communication was on point throughout."
Caroline BuckleyRe-creation cuts
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