noble custom ski wear

Project overview

The Noble Custom team have been supplying winter sports equipment across the UK for over 30 years. The long established, family run business was in desperate need of a trade website revamp when they contacted me.

As the team wanted to keep things as simple as possible for new customers and put their brand partners first, we opted for a one page layout emphasising accessibility and user flow with interactive elements to generate better user experience.


A major update of their exisiting website to something simple, clean and modern.

User accessibility that wouldn’t alienate long standing trade users, who may be less “tech literate”.

Natural user flow emphasising supplied brands to contact conversion.


One page small business website. Hosting, SSL, domain and email set up and connection. Search engine optimisation.


The team are now using the site as a first point of reference for new customers contacting via other channels with an 11% increase in sale conversion rates.

The team are fully trained in updating and managing the back end functionality of their site and will be blogging once again in the new ski season.

Before After