In early 2018, and again in 2020, Tameside Council ran a large scale marketing campaign across their social media and print channels to highlight male domestic abuse awareness in Tameside.
The biggest challenge was finding suitable imagery that met the brief requirements with enough copy space to be used over a variety of display options.
I was particularly pleased with the chosen images as they subverted the viewers expectations (cheering or screaming?), whilst portraying the men in social settings, which were ideal to discuss problems they may be having.